Making it personal with XML   Table of contents   Indexes   International eCom
 

The Customer Profile Exchange Standard (CPexchange)

 Husick, Brad  
 
 Brad  Husick
 VP Standards & Evangelism (co-chairman, CPexchange marketing committee)
  California 
Redwood
 USA 
 Vignette Corporation 
Vignette Corporation,  Redwood  California USA email: brad@vignette.com web site: www.vignette.com
 Biography
 Brad Husick - Brad Husick is vice president of standards and evangelism for Vignette Corporation (NASDAQ: VIGN), and chairman of the marketing subcommittee of the ICE (Information and Content Exchange) XML-based standard. Brad also serves as co-chairman of the CPexchange (Customer Profile Exchange) initiative's marketing committee. Prior to Vignette, Brad was a co-founder of NetGravity, vice president of marketing for interactive design firm Clement Mok Designs, and held product management positions at Macromedia and Hewlett-Packard. Brad began his career at Apple Computer in advertising. He holds an M.B.A from Columbia University and a B.A. in Astrophysics from Rice University.
 Abstract
 This session will explain the Customer Profile Exchange standard now under development by a consortium of companies including IBM, Oracle, Sun/Netscape and others. CPexchange is an XML-based set of global standards for the privacy-enabled interchange of customer data among applications.
 CPExchange offers a vendor-neutral, open standard for facilitating the privacy-enabled interchange of customer information across disparate enterprise applications and systems. The CPExchange standard integrates online and offline customer data in an XML-based data model for use within various enterprise applications both on and off the Web. The result is a networked, customer-focused environment that allows e-businesses to leverage a unified view of their customers into more compelling e-relationships. More than simply a DTD or XML tag set, CPExchange will include a data model, transport and query definitions, and a framework for enabling privacy safeguards
 Few of today's supply and demand chains share a unified image of the customer, leaving customer support, order management, lead sharing and other primary business functions working independently to grasp a customer's identity, behavior and needs. Customer service capability is severely reduced by this lack of shared information, creating significant and redundant short and long-term IT integration costs.
 Businesses will be able to apply CPExchange across a disparate range of back-office applications, front-office applications and Web customer automation applications. While the benefits of a singular customer view are growing increasingly apparent within an enterprise, CPExchange solutions will prove vital in tomorrow's world of connected enterprises. The CPExchange working group intends to develop an open-source reference implementation and developer guidelines to speed adoption of CPExchange among vendors.
Making it personal with XML   Table of contents   Indexes   International eCom