XML for publishing &, printing industries   Table of contents   Indexes   Widely distributed digital printing
 

XML & digital printing

 XML for publishing & printing industries
 Enlund, Nils 
 
 Nils  Enlund
 Professor, Media Technology and Graphic Arts
 Royal Institute of Technology (KTH)
 Stockholm 
 Sweden 
Royal Institute of Technology (KTH),  Stockholm  Sweden email: nilse@gt.kth.se
 Biography
 Nils Enlund - Nils Enlund (Docent, Lic.Tech., M.Sc., B.Sc). is professor (chair) of Media Technology and Graphic Arts at the Royal Institute of Technology (KTH) in Stockholm, Sweden. He is also program director of the KTH School of Media Technology. He has formerly held positions as acting assistant professor in Information Processing Science and head of the Media Technology Research Group at the Helsinki University of Technology, research director of IFRA, Darmstadt, Germany, and managing director of MediaCom, Porvoo, Finland, among others. Nils Enlund is currently participating in and managing research in the areas of production management in media production, interactive digital media, and media industry development.
 Abstract
 XML is a family of metadata and web standards that will play a major role in web, cross-media and print publishing. This session and its conclusion in the afternoon will cover various aspects of content management, media production, output and delivery in web media, and digital printing systems.
 The publishing industry is finally ridding itself of the yoke enforced by the the printing industry. At the same time, printers are liberated from the restrictions and demands made by the publishers. The old symbiotic bonds are being cut.
 Publishing is the process of gathering, refining and making public information as well as of managing this process. Normally, the main objective is to reach the customers or target groups with the published information in a way that is as efficient, simple, economical, attractive and user-friendly as possible. Printing and physical distribution of the printed products used to be the way, and often the only way, to do this.
 Today, traditional printing is still an efficient, economically viable publishing method, enjoying great customer demand. But alternative publishing and distribution channels are making inroads, complementing and, maybe in some cases, supplanting print. Among these channels are the World Wide Web, WAP telephones, CD-ROM, e-books, etc.
 In a world having a multitude of alternative information channels, the customer is king. The customer chooses the delivery and presentation method that is most convenient, inexpensive, status-laden or fast. The choice may differ greatly between individuals and is also dependent on the social and geographical situation of the customer. In all different situations, the information must be delivered.
 The key to successful publishing operations in this situation is the ability to adapt the information to be published to the different publishing methods, delivery channels and presentation devices. From the same database of contents (text, image, audio, video or multimedia), information products and services have to be efficiently produced to meet the needs and wishes of the customers, while maintaining high standards of quality and design.
XML for publishing &, printing industries   Table of contents   Indexes   Widely distributed digital printing